ALI MAHMOUD

Being a designer, Ali Mahmoud has over 25 years of experience in design and strategic branding in the Middle East and Europe.

He worked as Creative Director in leading Branding Agencies in Frankfurt and Munich before launching Keybrand in Frankfurt in 2005. Expanding his business to Syria and Dubai, his strategic design agency served industry leaders as well as public sector clients from its offices in Damascus and Frankfurt.

Ali Mahmoud studied Visual Communication in both Syria and Germany, and holds a Master's degree in Retail Branding from Barcelona School of Design and Engineering (ELISAVA). He is a prize-winner of several international design awards, and a lecturer in Weissensee Academy of Art and Design, Berlin.

The international background, his cross-cultural design expertise and business experience combined with his creative talent, allow him to offer a valuable combination of business acumen, strategic thinking and excellence in creative design work.

Denica Yotova

Denica Yotova joined Keybrand in 2025 as a strategic communications consultant. She brings together experience from different worlds: public affairs, brand strategy, international relations and lifestyle communication. This blend helps her create clear, thoughtful and human-centred communication strategies.

Denica spent seven years in Berlin before returning to Sofia. She has studied, lived and worked in Germany, Spain, France, Turkey, and the United States. These experiences shaped her perspective and her way of working with people. 

Her background includes roles such as Head of Communications at the Innovation in Politics Institute and Head of Strategic Communication for the Young Security Conference. Previously, she coordinated the launch of the new Africa Programme at the European Council on Foreign Relations.

She holds a Master’s degree in International Relations and European Studies from the Centre International de Formation Européenne in France, as well as a Bachelor’s degree in Cultural Studies from Sofia University. Denica also completed an academic year in Mass Communication at Georgia College and State University in the United States.

Selected CLIENTS 

ADAC · Aventis · Boston Consulting Group · Binding · Brita · Caritas · Citi Group · Commerzbank · Deutsche Bank · Dubai Mall · European Commission · Henkel · Merck · Morgan Stanley · Nespresso · Toyota · Versicherungskammer Bayern · VOX TV · UNDP (among others)