Our approach is strategic; an in-depth understanding of the customer‘s needs and perceptions is the base of our work. In-heart branding is about providing a central unifying brand idea around which all behaviour, actions, and communications are aligned.
Brand strategy defines positioning, differentiation, the competitive advantage, and a unique value proposition. The brand design arises from the positioning concept, and is strongly linked to strategy.
Keybrand created, rebranded, and accompanied leading retail brands in different regions and market segments.