Frappin ice coffee
100% Inhouse Coffee
Encouraged by the huge success of Inhouse Coffee, the leading coffeeshop chain amongst young consumers in Syria (done also by Keybrand), the company decided to enter the ready-to-drink market with Frappin, an ice coffee drink that is based on the original formula served in its coffeeshops.
Keybrand designed an identity that speaks to the young target group and links the brand clearly to Inhouse Coffee. The approach is geared to the lifestyle and the expectations of young people and is supported by a wide range of by-products and merchandise items.